About Jack Gerb
I am a Winnipeg-based freelance copywriter who's been creating compelling, persuasive marketing copy and internal communications for over 20 years.
From technology start ups (and the occasional shut down) to Fortune 500 Companies, small businesses to associations, I've developed internal and external communications that captivate, educate, and call people to action. Over the years I've written most every type of marketing piece, for every segment of the sales cycle: product brochures and datasheets, case histories, white papers, newsletters, press releases, web pages, and presentations.
If I haven't worked in your industry before, I've probably done something similar. And whether you're selling widgets or watches, to business or consumers, the principles of effective, persuasive communication are the same:
• Grab their attention
• Explain how you'll solve their problem
• Establish credibility
• Tell them what to do next
So, what should you do next? Well, you could take a look at some of my work, or simply...